Land Rover Defender Sold for a Record Half Million Dollars

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The two millionth Land Rover Defender has built to be sold for a record breaking $600,000 at auction. The sale took place of the Bonhams Auction in London, and the all proceeds will go to humanitarian and conservation partner charities of Land Rover, including the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation.

The Project

The Defender 2,000,000 was built earlier this year to commemorate the long running history of the model. Considered to many as the world’s first true SUV, this iconic Land Rover model has been in production since 1948. The car was assembled by a team of range rover enthusiasts and company ambassadors. This included Steven and Nick Wilks, sons of the founders of Land Rover, adventurer Bear Grylls and various other entrepreneurs and charity board members.

The Defender 2,000,000

This unique Edition has several features that set it apart from the traditional defender model. One of these features include a map of Red Wharf Bay (where the first design of the original Land Rover was created) is engraved in various places on the model. Leather seats also feature the graphic. Special S90 HUE registration plates pay tribute to the first ever pre-production Land Rover, ‘HUE 166’. Logos featuring no. 2,000,000 are also featured throughout the Defender.

The Future Of the Defender

The defender is set to cease production in January 2016. However, a new line of defenders is already on the drawing board, and will be replacing the current model in the near future. The changes said to keep the defender true to its heritage, but make necessary changes to keep up with market trends. We are looking forward to seeing what the new Defender has in store.

 

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